Triathlons are a unique and effective way to reach consumers…motivated men and women who are passionate about and committed to products, services and events that address their interests and lifestyles. Consider:
- According to a study initiated by USA Triathlon, the average triathlete is a married 38-year-old with an income of $126,000. Forty-four percent have kids living at home; 60% are male. They spend in excess of $4,000 annually on bike gear, athletic footwear, race fees and nutritional supplements. Nearly half have traveled more than 500 miles for a race.
- An estimated 2.3 million people completed a triathlon last year, a 55% increase over the year before, according to a recent report from the Sporting Goods Manufacturers Association.
- USA Triathlon announced it had reached 900 official clubs, with more than 140,000 members, nationwide.
- Triathlons are fast becoming the new sport of C-level executives.
- The triathlon is the fastest-growing sport in the U.S. Olympic movement.
Triathlons are more of a lifestyle than just a sport, with the athletes, supporters, families and spectators all being involved in the experience. The Stamford KIC IT Triathlon series is a professionally-produced, one-of-a-kind event that focuses on the personal experience to promote your brand. Sponsorship of the Stamford KIC IT Triathlon races will effectively communicate your product message through product placement and pre/post and race day promotions, while introducing a brand relationship to the athletes and supporters.
Sponsors of the Stamford KIC IT Triathlon and Stamford KIC IT Kids Triathlon receive multi-channel marketing opportunities, unparalleled relationship building opportunities, a team building experience for employees and customers, substantial public relations coverage and increased awareness among key communities.
Click below for more information on sponsorship opportunities, or contact Alon Marom at
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Businesses large and small benefit
Previous sponsors have included:
The Boeing Company, Cannae Advisors, Clifford Chance US LLP, Conair, Dewey & LeBoeuf LLP, Fairway Market, First Data, GE, Gen Re, Goldman, Sachs & Co., Hearst Media, Holland & Knight LLP, Jarlsberg® and Jarlsberg Lite® Cheese, Milbank, Tweed, Hardley & McCloy LLP, Moffly Media, MOORE Physical Therapy, Morgan Stanley, The Navigators Group, Inc., Patriot National Bank, Poland Spring® Brand Natural Spring Water, Purdue Pharma L.P., RBS, SAC Capital Advisors, LLC, Shoff Darby Insurance Agency
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